Wild caught never farmed
At WILD'R, we swim against the tide…
We believe that the healthiest fish come from healthy oceans, which is why we exclusively source MSC-certified wild Alaska salmon and Yellowfin tuna, both harvested from some of the world's most carefully managed fisheries.
Our commitment extends beyond sourcing.
We are continuously working to reduce our environmental footprint, in our packaging, our production methods and the fishing practices used to catch our fish. We hold ourselves to a transparent supply chain, and where we find something that lowers our impact, we take it.
Choosing wild over farmed, quality over compromise.
We're creating seafood that honours both the magnificent ecosystems it comes from and the adventurous people who enjoy it.
We support
Every bite supports responsible fishing practices and ecosystem preservation.
We're committed to ocean health, working exclusively with fisheries certified against the MSC standard (opens in a new tab) that maintain healthy fish stocks and minimise environmental impact.
Home to some of the world's greatest wild seafood
Alaska does not just talk about sustainability. It is written into the state constitution, at Article VIII, Section 4. Alaska's fish must be managed on the "sustained yield principle", which means never taking more in a year than comes back. Fish farming has been banned there since 1990.
We work with the Alaska Seafood Marketing Institute (opens in a new tab) to bring Alaska's seafood to tables worldwide, and we buy only from fisheries certified against the MSC standard.
Many Alaskan communities are built on this resource. Supporting it is how we help protect ocean health in the Last Frontier.