Two motorcycles on a dirt road above a wide northern forest

It all started with an adventure

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Two old friends

…travelling through Alaska on two old motorbikes.

Months and miles of wild weather, epic landscapes and many bears (thankfully mostly imagined)…

A polaroid: two loaded motorbikes on a gravel road, captioned Greetings from AlaskaA polaroid of Doug, our founder, smiling in a cap and check shirt

Hunger, however, was A very real foe

…that reared its head most days.

But whenever it did, the locals always had the answer: deliciously satisfying, perfectly preserved wild salmon chunks.

A polaroid: two people wading into the shallows below snowy mountains, one carrying a fishing rod

These salmon delicacies

…have sustained Alaskans through long, dark winters for generations.

And the journey to the Arctic and back could not have been completed without them.

A polaroid: a man in a blue jacket holding up a freshly caught salmon on a riverbank

But as it turned out, Another adventure

…was about to begin. An idea had been kindled and inspiration grew; home just didn't taste the same.

It was time to bring these wildly nutritious salmon chunks to new shores, all updated for the modern fish eater.

A wooded islet on a still lake at sunset, mountains behindFour packs of WILD'R Wild Alaska Salmon Chunks

and now, here we are…

Welcome to WILD'R. Experience the taste of the wild